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SEO Content Marketing Strategy by NB Digital

SEO content marketing strategy is one of the key components for relevant SEO goals for your website or online store.

NB Digital will develop a comprehensive content marketing strategy, incorporating all the necessary components to meet key objectives:

To give added value to your users – potential buyers and/or users of the services offered by your business;

To meet the SEO requirements so that Google’s bots, and any other search engine on the Internet, can rank your site among the top search results.

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Keyword research and analysis

Every content marketing strategy builds on content that features a set of keywords and phrases.

They are valid for a certain niche market, respectively for certain groups of consumers who would search for the product or service on the Internet through them.

NB Digital will research and analyse the keywords and phrases that your business, product or service is being searched for on the internet to inform your content marketing strategy.

Content gap analysis

Content marketing should follow a certain structure, include a set of words and phrases, and stick to topics that are interesting to your target audience.

With content already on your website or online store, NB Digital’s experts will analyze the content to identify any errors or omissions.

All of these will be taken into account when creating the content optimization strategy for your website and/or online store.

Analysis of competitors

As an important element of your site’s advertising activities that underpins good rankings, content marketing requires a competitive analysis.

NB Digital will also analyze the content that is competitive for your business to map out a detailed plan on what keywords, phrases and topics to include.

Creating semantic kernels and clusters

A content marketing strategy also requires the creation of so-called semantic cores and clusters.

In other words, it means that the set of keywords and phrases relevant to your product and/or service are combined into one semantic core.

In turn, clusters segment the semantic core into groups based on a common feature.

NB Digital’s SEO experts will do all of this when developing the content strategy and SEO ranking for your online store and/or website.

Keyword mapping in the site pages

NB Digital will do a keyword mapping of the keywords that should be contained on each individual page of your website.

Subsequently, the content created should incorporate, in its main part, the words and expressions established in the content marketing strategy creation process.

Mapping helps Google and search engines rank for exactly the content that includes those keywords and phrases.

Structural and semantic recommendations for SEO content creation

To achieve better rankings for your website and/or e-store, the content marketing strategy prepared by NB Digital will also contain basic structural and semantic recommendations.

At this stage of the process, our experts are guided by the fact that it is about:

Create content for users – i.e. it should be structured in a way that makes it easy for them to find the information they need quickly and easily on your page (based on a user journey);
Creating content for search engines – i.e. it should include certain semantics of keywords and phrases that Google identifies when crawling your website pages.

Recommendations for building internal links

Google, and search engines in general, work with links, so it’s important to have good connectivity between the different content pages on your site.

A well-built structure with internal links increases the authority of your site, and when it also enjoys the loyalty of users, the results will not be late.

Building internal links can refer to those to and from your business blog, as well as to and from all other pages – part of the site structure.

Recommendations for adding structured data

Structured data is an element of content marketing strategy.

They can be defined as additional code embedded in a website page to describe its subject matter and content to search engines.

NB Digital‘s experts will also advise you on this aspect of your website content marketing strategy.

Ongoing monitoring, adaptation and optimization

NB Digital monitors your site’s performance on an ongoing basis after implementing the content strategy we’ve developed.

In case of identifying problem areas due to the changing digital environment as well as search engine algorithms, we will adapt and optimize the strategy.

Frequently Asked Questions

1. What is content marketing?

A content marketing strategy is an approach that focuses on the creation and distribution of content across various business communication channels (most commonly the website, but often on social media as well).

The content should have added value, relevance and consistency.

It aims to attract and retain a specific group of users to become customers of the business.

2. Do I need an SEO content marketing strategy for my business?

Yes, any modern business website and/or online store that wants to achieve good Google rankings should invest in creating a content marketing strategy.

3. Who can do my content marketing strategy?

Content marketing strategy is a service that falls under the purview of the SEO content experts that NB Digital digital marketing agency has.