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Advertising on Google

Google is the world’s most popular search engine.

The billions of active users on the search network make the concept of advertising on Google extremely promising.

Imagine the potential customers and profit you could generate for your online store or website if you directed the huge search engine audience to your business.

In a short time, you will be able to grow your ecommerce store and achieve impressive results.

At NB Digital, we offer you a complete Google advertising strategy and its implementation, enabling you to advertise your business to the billions of users of the search engine.

We’ll implement eye-catching ads based on an effective strategy to show your consumers that your business deserves attention.

Grow your business now!

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We research relevant keywords and phrases

The available content on the largest search engine creates challenges for good positioning of your ads on Google.

The platform evaluates your business’s advertising content through algorithms and ranks your website according to the quality of keywords and phrases used in ads, site performance, cost-per-click offered and other criteria.

We’ll match the right keywords so your ad shows to the right audience at the right time.

We set goals and metrics for campaign success

In order to get your website promoted on Google, we develop a clear strategy that describes each stage of your future advertising campaigns.

Whether you want your web page to rank first on Google or you’re looking for a certain number of clicks, we’ll set specific goals for your business that will exceed your expectations.

We’re sure you’ll be more than satisfied with the performance of your ad.

Choosing the right formats for advertising

Creating a dynamic advertisement on Google can happen in many different formats – we use text, images and short videos to reach your potential customers.

Here are some of the ad formats we’ll use for your ad:

Google Ads – Also known as Google AdWords, this paid Google advertising option is a great option if your audience is very specific and more specific targeting is needed;
Google Maps Advertising – Google Maps advertising is suitable for any business given the traffic that Google Maps generates every day;
Google AdSense advertising – we’ll position your ads on the display network of some of the biggest websites related to your business niche;
Google Ad Manager optimization – we’ll use Google’s tools to maximize the budget-to-conversion ratio for your ads;
Google Remarketing – we will target ads to users who have had previous contact with your brand to persuade them to return to your site with effective Google advertising.

We set the budget and vision of the campaigns

When we create advertising for your business, we thoroughly analyze your brand message as well as your specific goals.

An important element of an advertising campaign is setting the right advertising budget.

Google’s payment scheme for your ads is based on pay-per-click.

The allowable cost per click is set by the advertiser in the settings of the given Google account according to the competition in the business niche, the set budget and other factors.

We’ll create an advertising strategy for your Google Ads that will help you get great results at low prices.

We create the text and the look of the ads

When we create a look for a Google search ad, we select the right colours, images, shapes and elements to capture the attention of your target audience.

We focus on the needs of your potential customers, and no matter what you choose – Google AdWords or AdSense, your Google ad will be consumer-centric.

We target the most relevant audiences

By using the right keywords and setting up GoogleAds correctly, we’ll get your product and company in front of the right audience.

We’ll make sure your brand reaches people who will appreciate its value and even more – fall in love with its offerings.

We manage and optimize all current Google ads

Every advertisement, whether it is on Google or on social networks, needs control and regular optimization.

We’ll provide ongoing monitoring for your campaigns to make sure they’re always effective.

Under NB Digital‘s management, your Google advertising is in safe hands.

Create your Google Ad with NB Digital

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Frequently Asked Questions

1. How much does a Google ad cost?

Determining the cost of advertising on Google depends on various factors – competition for keywords, ad format, duration, settings according to the available budget and other factors.

Google Ads uses a pay-per-click (PPC) model, which means you only pay when users click on your ad.

The cost per click can be determined by your budget and the competitiveness of your keywords.

2. How can I measure the effectiveness of my Google Ad campaign?

The effectiveness of your Google campaign is measured using a variety of analytics tools, including the relevant Google Ads reporting panel and analytics tools.

The data reports generated will help you evaluate campaign performance and optimize your advertising efforts.

3. What are the benefits of remarketing on Google?

Remarketing on Google allows you to keep the attention of consumers who have already had contact with your business.

By displaying personalized ads, the goal is to bring them back to the website/e-shop.