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Keyword research for website by NB Digital

Website keyword research – expert SEO services for your website and/or online store from the NB Digital agency. Learn more or request the service here.

In order to view your products and services and make a purchase, a customer must first reach your website or e-store.

This is usually done by searching for certain keywords and phrases that customers type into the Google search box.

NB Digital performs keyword research, based on which it prepares an SEO strategy, the purpose of which is to be applied to your website content in order to increase potential traffic to it.

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Analysis of the business and translation of its objectives into keywords

NB Digital will do an in-depth analysis of your business and the range of products and services you offer to identify keywords relevant to them.

Our experienced SEO experts can identify the set of keywords or phrases that your products or services are being searched for on Google to weave into your content.

Market analysis and searches in major search engines

The keyword research process requires a market check to determine which keywords are most in demand.

For this purpose, at NB Digital we use a keyword and phrase planner tool.

We know the specifics and working model of the major search engines and we have the right tools to help you choose the keywords to use on your site.

Finding the intersection between demand and business goals

We’ll suggest optimal solutions for your business, taking into account which keywords Google users are using.

Our goal is to find the golden mean so that your site will rank in Google’s results for keyword searches.

Analysis of current rankings by keywords

We use tools like Google Search Console and Google Analytics to check what your site’s ranking is at the moment.

Based on this information, we assess how we could improve current results using the best keywords.

Full analysis of keyword information in your niche market

After a detailed analysis of each keyword, we define semantic groups with common and niche keywords.

We then analyse your competitors’ approach to create a list of keywords to include in the semantic context of your website content.

Selection of primary and secondary keywords

Part of the service is the selection of primary and secondary keywords that are used in your niche market, which is done based on factors such as:

demand volume
levels of competition
potential traffic
conversion potential
short and long keywords
user intent, etc.

Keyword mapping for optimal effect

We perform keyword mapping to make the content creation process – for SEO articles or individual pages on the site – smooth and easy to implement.

The mapping aims to determine which word or group of words goes where, how to avoid so-called cannibalization, and which are the main words for pages, blog, etc.

Formulating content strategy objectives and priorities

NB Digital will help you define specific goals and priorities in your content creation and organic traffic generation strategy.

In addition to keyword research, we can develop a comprehensive SEO content strategy.

We recommend that you check out our other SEO services as well, as together they can give your website an excellent performance.

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Frequently Asked Questions

1. Why is keyword research necessary on a website?

Keywords and keyword phrases are needed for both creating good SEO content and implementing Google advertising (PPC – pay per click) in Google Ads.

2. What do keywords mean?

From an SEO perspective, these are words and phrases that are determinative of a website’s content in terms of the products and services offered. When the right words are placed in the right way on a page of a website, it becomes relevant to user search and can be found in a search engine without paying for advertising.

3. I have a small online store, do I need keyword research?

Yes, keyword research is a must if your business goals include achieving better search engine rankings and more sales from organic traffic.