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Link Building Strategy by NB Digital

Need an effective link building strategy to promote your website or the products/services you offer?

NB Digital can help you prepare a relationship building strategy to get your business more exposure.

Inbound and outbound links increase the discoverability of the individual pages of your website and contribute to better positions in Google and other search engines.

Request an offer for a link building strategy.

Advertising and Content Distribution Strategy by NB Digital

Links (also called hyperlinks) from other people’s websites to yours are the foundation of web browsing.

Link building strategy, based on the process of link building, is one of the most important elements of the so-called off-page SEO.

This is a task that should be delegated to experienced experts in the field in order to achieve the most effective results, and in the long term.

NB Digital has a team of SEO experts who can assist you in creating a link building strategy.

Keyword research for anchor texts

Building a network of links is done through SEO links in which a certain keyword and/or phrase is marked as an anchor.

It acts as a hyperlink that leads to your website or to a product or service – it is important that the sites the link comes from are authoritative, as search engines value high domain authority.

To determine which word or phrase to anchor, we’ll do some preliminary keyword research.

In this way, we will highlight the most relevant among them, by which the site (e-shop), product or service, is ranked in search engines.

Analysis of competitors

When forming a Content Promotion Strategy (CPS), an analysis of the competition is carried out, in particular of the sites that are competitive to yours.

NB Digital will perform a comprehensive link audit of your competitors – information we will use as a starting point for future work on your website, as well as when creating link building campaigns.

Links to popular websites and influencers in your industry

Building relationships with other websites and/or influencers in your industry is based on prior research and analysis.

Any site that will be sending inbound links to yours should be fit for link building, otherwise it could hurt your results.

As part of our link building strategy service, NB Digital will give you guidance on which foreign websites would be good to link to your website or e-shop from.

Writing so-called guest blog posts

Writing articles with outbound links to other stores and/or websites on your blog is a popular form of link building partnership.

Usually these are sites whose business is in a similar industry to yours, or your activities can complement each other by posting articles with backlinks to your site.

These types of posts should be well thought out – their subject matter should be tailored to your website’s business niche, and their content should rely on creativity and add value.

NB Digital will also advise you on writing guest posts with external links on your site.

Managing broken ligaments

The links, both internal and external, that are involved in the link building strategy should be of high quality as well as technically sound.

NB Digital provides broken link management services, making sure URLs are correct and loading properly.

Visibility in online catalogues and directories

NB Digital will make sure your brand is well marketed in various online directories and authoritative article directories by providing links to your website.

We can also offer you PR article publishing services to be published on reputable and visited media sites and other types of link building sites.

Create infographics

The results of the implemented link building strategies, carried out with the assistance of NB Digital, can be provided in thematic infographics.

As a digital agency that sets clear goals and strives for measurable results, it’s important for us to keep you informed about everything we achieve together.

Monitoring and reporting

NB Digital continuously monitors your business performance from the link building strategies conducted.

Our expert team periodically reports on the results achieved and, if necessary, takes action to optimize your strategies to the changing environment.

Frequently Asked Questions

1. What is link building?

Link building is one of the most important elements to achieve good SEO ranking for your website. It is based on an approach of building hyperlinks (links) from other people’s sites to yours.

2. What types of link building are there?

There are two main types of link building – internal and external.

Internal link building refers to optimizing the internal links on your site.

External link building involves building a network of links that lead from other sites to yours – these can be media sites, partner sites, article directories, blogs, etc.

3. Can I build link building for my website without help?

Yes, today there are many free directories where you can post articles to advertise your page or the products/services you offer.

However, if you want to promote your website and achieve better rankings in search engine results (Google and others), it is better to trust experts in this field.