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Working with Google Analytics – expert services from the NB Digital team

NB Digital offers you comprehensive services for working with Google’s software, including connecting a site to Google Analytics, managing, extracting and analyzing data from the tool.

You don’t need to know how to work with Google – the platform is difficult to use and its data can’t tell those who don’t know it in detail anything.

Our experts know its capabilities, monitor and analyze the data to ensure the success of your business website or online store.

Request expert services for working with Google Analytics from NB Digital

Tracking website traffic and user behaviour

Want to know how your site is performing in terms of traffic and what your users’ behavior is?

NB Digital‘s experts can provide you with this information in real time, and use the data to create actionable strategies to help your site perform better.

IMPORTANT: NB Digital is ready to help you set up the latest version of the platform – Google Analytics 4 (GA4).

Analysis of conversions and sales

Google Analytics allows you to get information about conversion rates and sales (orders made) made through your e-shop.

This data is key for the team that maintains your site, both from an SEO and marketing perspective.

Trust our Google Analytics services to make sure your data is analysed and used correctly.

Identify popular content and pages

When we have access to the data about which pages of your website/online store have popular content, we can take steps to optimize and improve performance.

With a Google Analytics account for the site we manage, we can get detailed information about the audience – demographics, interests and other useful information.

The data collected is important for developing the most appropriate marketing and advertising strategies for your website/e-shop.

Analysis of bounce rates and exit pages

Data from Google Analytics related to bounce rates and exit pages – i.e. how many users leave the site and on which page they do so – helps us make necessary optimizations and improvements.

Tracking advertising campaigns and measuring their success

We use baseline data about user behaviour and audience types when running different advertising campaigns on your site.

We could also measure the success of your ad campaigns using the same principle when we manage your Google Analytics account.

Sales and revenue analysis by product

With Google Analytics, we can also set specific sales and revenue goals by product.

At certain intervals, our experts can analyze these results to have clarity when making future plans on sales strategies.

Create and track personalized goals

By tracking the results periodically, we can see how we are performing against the goals we set in Google Analytics, see where we are going wrong and assess what we can improve.

Using real-time reports

Google’s detailed statistics tool allows us to access real-time analytics data, which in turn provides reports that allow us to continuously improve our performance.

Create and monitor custom funnels

After registering with Google Analytics, our experts will have the ability to perform ongoing monitoring on individual user funnels.

Request expert services for working with Google Analytics from NB Digital

Frequently Asked Questions

1. What is Google Analytics?

Google Analytics (GA4) is a free Google tool that gives you access to statistics and a wealth of information about your website.

Allows tracking of various metrics such as traffic, traffic sources, user behavior, etc., which are useful for marketing and SEO of the site.

2. Can I use Google Analytics without help?

Yes, the tool is free and can be used by anyone with a registered Google account.

However, working with it, which involves analyzing data, extracting reports, etc., can be time-consuming and labor-intensive for people who have no experience in this field.

We recommend you to trust experts to work with Google Analytics in case you don’t have enough knowledge to work with the platform.

3. Why should I choose NB Digital to work with Google Analytics?

We’re a team of experts with years of experience working with Google’s analytics tool, and based on the data generated by the platform, we can offer you a full range of services.

4. What is Google Tag Manager and what is it for?

Google Tag Manager (GTM) is a tag management platform used mostly by marketers who add code snippets to more easily track conversions and other metrics related to a site’s/e-shop’s user behavior.