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Expert SEO audit of a website by digital agency NB Digital

Want to make sure your website meets all the requirements for good search rankings on Google and any of the other search engines on the web?

In this case, the SEO website audit service is the first and most important step before the actual SEO process.

NB Digital will perform a complete review of your online store and/or business website, which includes:

Checking and analyzing the overall site content, including text, images, metadata, ALT tags, keywords

Technical site analysis – speed, architecture, navigation, backlinks, etc.

With the SEO audit service, NB Digital aims to identify any potential issues internally and externally that may be affecting search rankings, in order to work towards fixing them.

Website SEO audit by NB Digital

Technical SEO analysis of the site structure

NB Digital will perform a detailed analysis of your site’s structure – its navigation in its different versions (desktop and mobile) to determine if and how easy it is to use.

Our goal is to make sure that all of its key components work seamlessly and there is no reason to make it difficult for search engines to index.

Crawling and indexing problems

Crawling and indexing are the two key tools through which search engine bots learn about your site and its content.

In case of problems with crawling and indexing, you should check the causes and fix them to make your online store and/or website easily discoverable by search engines, and therefore by users.

At NB Digital, we will check all the components that affect the crawling and indexing of the site, including the XML sitemap, canonical URLs, localization, structured data, etc.

Website content and metadata analysis

To what extent is the content on your site, as well as the metadata, optimized for SEO purposes?

Based on the detailed content analysis NB Digital will make an ongoing assessment of the state of your site.

The metadata should be clear, attractive and formatted according to the SEO requirements of search engines.

As part of your site’s SEO audit, we’ll make sure your content and metadata contain a good keyword saturation.

Website speed and performance analysis

Checking performance (or the speed at which your site loads when a request is made to open it) is a key element of the SEO audit carried out by NB Digital.

Google bots, and any other search engine, remember and rank better sites that load quickly.

Your website should load quickly (the optimal speed is within 3 seconds), regardless of whether it is accessed via a computer or a smartphone.

If there is a delay, we will check what is causing it and provide guidance on what needs to be done to improve speed.

Website architecture and navigation analysis

A well-structured and easy-to-navigate website influences the customer’s user experience, and hence increases the chances of search engines indexing it as useful to the customer.

We, the experts at NB Digital, will analyze your site’s architecture and navigation to make sure it’s user-friendly, and if it’s not, we’ll make recommendations to improve it.

Feedback analysis

Backlinks are links from external sites that lead to specific pages on your site.

They play a key role in SEO as they help search engine bots determine the topical scope of websites.

Backlinks should be of high quality and sufficient in number – factors that we will analyze in detail during the SEO audit.

Analysis of competitors

If a particular SEO strategy is working for one of your competitors, there’s probably a good reason why.

We’ll analyze your competitors’ strategy and evaluate the content of the most popular site in your business niche to show you what its strengths are.

With this SEO analysis, we’ll make sure to extract as much information as possible to make your site competitive.

Local SEO analysis

Audiences in and around the area you operate in are more likely to be interested in your products and/or services, so we make it a priority to focus on them.

In order to give you the right guidance to improve your business’ visibility in Google search based on your location, we will analyze your website’s local SEO.

Evaluation of website traffic, user behaviour and conversions

We will carefully study the characteristics of your audience – we will learn what attracts them and what makes them want to interact with you, and therefore generate conversions.

Recommendations for debugging

Once we’ve completed the SEO audit of your site, you’ll receive a list of recommendations for fixing the errors we’ve identified.

By taking all the guidelines into consideration, you can improve your visibility in search engines, generate more traffic to your website and achieve a higher conversion rate.

Website SEO audit by NB Digital

Frequently Asked Questions

1. What is SEO audit and what does it include?

An SEO audit is a detailed study of your website that includes monitoring, research and analysis regarding SEO factors that affect its performance internally and externally.

This type of check shows the current state of your website from an SEO perspective.

The purpose of the SEO audit is to identify potential problems that prevent the site from ranking well in search engines such as Google, Bing and others.

2. How long does it take to perform an SEO audit of a website?

This depends on the size and complexity of the site – the exact duration is determined by its specifics, whether it’s on an online store or not, etc.

For smaller sites, an SEO audit can be completed within a few days, unlike larger sites where the process would take longer.

At NB Digital we can perform an SEO audit of your website, regardless of its size and/or specifics, qualitatively and in a short time.

3. How often should an SEO audit be performed?

SEO audit of a website is recommended to be carried out at least once a year, as well as in case of significant changes in design, structure or content.