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Programmatic advertising with NB Digital

The use of programmatic advertising is one of the most innovative strategies in online marketing.

Programmatic advertising, based on buying ad space and ad platforms through automated bidding on multiple platforms, is experiencing rapid development and change in the modern marketing industry.

With the ability to buy ad slots and make ad changes in real time, programmatic advertising is becoming a key player in digital marketing.

At NB Digital, we offer our clients professional services for creating programmatic advertising that will reach your potential customers and seal your brand in their minds.

With programmatic advertising, you can purchase items from partner networks as well as consumer data from dozens of vendors that offer specific segments, from generic interests to those related to individual economic sectors for individual countries.

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Target audience research and analysis

Every advertising campaign needs carefully planned targeting, whether it’s programmatic advertising or email marketing.

At NB Digital, we understand the importance of accurately identifying your target audience.

That’s why you can count on us to conduct in-depth research and analysis to determine consumer behaviour and preferences online.

This will give us more information about your customers, as well as guidance on how to target programmatic advertising to the right audience to achieve high levels of engagement and conversions.

Develop a custom programmatic advertising strategy

Creating an effective programmatic advertising strategy is a key step to your successful online presence.

Based on your unique goals and needs, our experts will develop a strategy.

We’ll use state-of-the-art technology and tools to ensure your ads are shown to the right audience, at the right time, in the right place.

Creating compelling advertising visions and designs

We know that visual impact is essential to programmatic advertising success.

Our experts will develop creative and compelling advertising visions and designs that will capture consumers’ attention and spark action.

From bright and dynamic banners to eye-catching video ads, we’ll create a variety of promotional materials that will highlight the uniqueness of your business.

No matter what your goals are – creating more visibility for your business online or achieving a certain number of clicks, our ads will exceed your expectations.

Optimise advertising campaigns to maximise returns

In programmatic advertising, it is extremely important to regularly optimize ad campaigns.

Because programmatic advertising involves buying ad space, advertisers give us the ability to change their campaigns in real time to suit your needs.
We focus on the goal of maximizing the return on your advertising investment.

Our Programmatic Marketing specialists will use the most effective targeting and optimization options to ensure your ad reaches the right audience.

From buying an ad on the Google Display Network (in Bulgaria this is done through Google Adwords) and other ad networks to setting a cost per impressions (CPM) – we will be by your side constantly and every step of the process.

Tracking and reporting on campaign effectiveness

It is essential for us to track and report on the effectiveness of your programmatic advertising campaigns.

We’ll use powerful analytics and monitoring tools to help us measure results and understand how advertising is impacting your business.

This will allow us to provide you with detailed reports and optimization recommendations with one goal in mind – to continuously improve the performance of your advertising campaigns.

Ongoing optimization of programmatic campaigns

Programmatic advertising is also based on real-time data.

This increases the opportunities for ongoing changes and optimizations to your campaigns.

Our experts closely monitor the performance of ad campaigns and make regular changes to ensure you get the best results from your programmatic advertising investment.

Account management and support throughout the process

NB Digital will provide comprehensive support and management of your account throughout the process.

We’ll be your advisors and collaborators, answering all your questions and giving you more information about the possibilities of programmatic advertising.

With our help, you will achieve exceptional results through this type of advertising.

Invest in Programmatic Advertising with NB Digital

Frequently Asked Questions

1. What are the advantages of programmatic advertising over other forms of advertising?

Programmatic advertising offers more specific personalization, better audience targeting and better visibility on the web.

You have control over your settings and can monitor the performance of your campaigns.

2. How much does programmatic advertising cost?

The cost of programmatic advertising can vary depending on factors such as target audience, campaign size, market competitiveness, ad space purchased and other factors.

Typically pay per click (PPC) or pay per impression (PPI) advertising.

3. How do you track the effectiveness of programmatic advertising campaigns?

The effectiveness of programmatic advertising campaigns is tracked in detail through monitoring and analysis of various key metrics.

These include number of clicks, conversions, CTR (Click-Through Rate) and ROI (Return on Investment).

To track and report on these metrics, we use specialized analytics and reporting tools and platforms.