How to create a business profile on Google Business Profile

In the rapidly evolving world of online shopping, Google Business Profile (GBP) stands out as a key element for capturing the attention of consumers. It's no longer enough for your business to simply appear in the search results; what matters is how it presents itself. That's why registering and comprehensively filling out information on Google Business Profile (formerly known as Google My Business) is obligatory. If the process  is unfamiliar to you and creating a business profile sounds like a foreign language, don't worry - we're here to explain.

Imagine GBP as your online store, a place where people can learn about you without struggling through complex marketing jargon. It's like having your business card on the internet, but more interesting and accessible to anyone with a computer or smartphone. When someone searches for your name or business on Google, GBP ensures they get the right information about you at first glance. It's not just about online presence; it's about the confidence that what people discover is accurate and useful. Think of presenting your business in GMB as a friendly greeting in the digital world.

If you still don't have your own business profile on Google, by the end of this article, you'll be able to create one easily. We've made an effort to explain everything step by step so you have nothing to worry about.

What are the advantages of creating your own business profile on Google?

With the help of Google Business Profile, businesses can control the initial impression they make by providing comprehensive and accurate information that consumers often seek when making purchasing decisions or using services. In short, all essential information about your business is displayed directly in search results. What are the advantages of this:

• Better Visibility: Presence in Google search increases your business's visibility. Users frequently use search engines to find information about products and services, and if your business is well-represented in the results, the chances of attracting new customers significantly increase.
• Trust and Authority: Updated and accurate information in Google Business Profile helps build trust among consumers. When customers easily find the necessary information, they feel confident and inclined to choose your services or products.
• Customer Interaction: Google Business Profile provides the opportunity for reviews and ratings from your customers. This interaction between you and consumers improves communication and allows you to respond to feedback professionally.
• Information Updates: From your Google profile, you can quickly and easily update your business information, including working hours, special offers, and events. This is especially important for restaurants, stores, and other businesses whose information needs to be constantly up-to-date.
• Local Search and Navigation: Google Business Profile is linked with Google Maps, allowing users to easily find the location of your business (especially useful if you have a physical store, for example). It's an excellent way to attract customers near you and enhance local visibility.

In summary, Google Business Profile provides a powerful tool for controlling and managing your online presence, right in search results. No need for complex technicalities - the whole idea is to input basic information so that people can easily discover your business.

What is Google Business Profile and how does it work?

Google Business Profile is not just a term but a tool that can change the way people see and choose your business. Registration is quick, easy, and free - just log into your Google account and follow the steps. Where your business is located, how to find you, how to get in touch - these details are like a map to treasure for consumers. Describe them in detail.

Next up are photos and videos, your visual representation to the world. People like to see before trying something new. Upload pictures of your products, the interior of your establishment, staff smiles - anything that will attract them. Videos are also a great addition, especially if you can share something fun or interesting.

The reviews section is like an online discussion forum for your business. Here, people share what they think about your services, creating trust. Good reviews are like virtual endorsements that are visible from afar, convincing consumers to choose your business. Additionally, with Google My Business, you can quickly and easily update your business hours, new products, or anything else that would be helpful to your customers because information doesn't stop moving, and your business keeps evolving. Everything is in real-time, so everyone stays up to date with the latest news.

Now you understand why, for consumers, your business profile on Google is not just a structured online profile in the boring sense. It's the way to find everything they need about you quickly and easily.

How does Google Business Profile actually work?

The business (i.e., you) creates a profile through Google My Business, entering basic information about itself. Google then requires confirmation of the information, often through an email with a unique code. Once the information is entered and verified, it becomes available to Google. Verification is crucial as this process establishes your identity and ensures the accuracy of the provided information.

Next, Google's algorithm uses various factors to decide which businesses to show in search results. When a user searches something on Google, the algorithm utilizes data from GMB to determine the most relevant and useful results for the search. This algorithm considers a range of factors. Therefore, geolocation data, relevance, and user reactions expressed in reviews and ratings are crucial. Visual elements such as photos and videos also influence how your business profile is presented in search results. The algorithm favors profiles rich in visual content as they provide a better understanding of what your company offers.

Updates to your business profile not only keep your information current but also signal to Google the vitality and growth of your business. This updating process is like an honest conversation with the algorithm, showing that you are keeping up with the latest trends.

So, Google Business Profile is not just a virtual profile but a result of integrating data managed through Google My Business, presented in relevant user searches

How to create a profile on Google My Business 

Creating a profile on Google My Business is indeed easy and quick. Here's how you can do it step by step:

1. Sign in to your Google account: Go to the Google My Business page: https://www.google.com/business/. Sign in to your Google account. (If you don't have an account, it's time to create one.)
2. Start the creation process: After a successful login, you'll see a button that says "Add your business" or "Start Now." Click on it.
3. Enter business information: On the next screen, enter your business information, including name, address, phone number, and business category.
4. Business verification: After entering the basic information, Google may require verification to confirm the identity of your business. This is usually done through an email with a code sent to the provided address.
5. Add additional information: After successful verification, you have the opportunity to add more information about your business. This includes business hours, website, payment methods, and other details.
6. Upload photos and videos: Add visual elements such as pictures of your business, staff, products, or services. This makes your profile more attractive to users. People like to see, not just read.
7. Detailed service information (if applicable): If you offer services, you can add details about them to help users understand what you do.
8. Publish and update: After completing the information, publish your profile. Don't forget to update the information when there are changes to your business. Do it regularly so everyone knows you're in the game.

With these steps, you can create your profile on Google Business Profile and be visible to users searching for services or products related to your business on Google. Remember, the more complete and up-to-date the information, the better. All of this happens without writing code or using complex tricks – just a few clicks and photos.

How to optimize your Google Business Profile ?

Optimizing your Google Business Profile (GBP) is crucial for attracting attention and new customers. Start with complete and accurate information about your business. Don't forget to add a link to your website if you have one. It's good to include keywords in your profile description. This not only helps users find you but also shows Google that your profile is relevant to specific searches.

Choose the precise category for your business to make it easier for users in their searches and for Google's bots. Expand your information by adding services, prices, and other relevant details. This not only provides a more comprehensive view of your offerings but also improves visibility in search results. Keep in mind that photos and videos also contribute to SEO optimization. Upload files with appropriate names and descriptions, including keywords.

Monitor and respond to reviews. Positive responses build trust, while negative ones provide an opportunity for improvement. Encourage your customers actively to leave reviews. Search engines pay attention to the quantity and quality of reviews when providing results.

Use features for posts and Google Posts to share news, special offers, and events with your audience. Don't forget to add offers and promotions that can attract the attention of consumers. This way, you can attract new customers to your business and retain existing ones.

Most importantly, regularly update your profile information, especially when there are changes in business hours, address, or offered services. To keep your information fresh, you can use new products, events, or photos – it's essential to show that your business is dynamic.

How do you analyze the success of your business profile?

In the world of online business, statistics are more than important. To ensure that this tool works in your favor, it's necessary to regularly analyze the data provided by Google Business.

Start with a review of basic metrics such as the number of views, clicks, and reviews. These figures are not just numbers; they are a key indicator of the overall success of your profile. It's crucial for these metrics to be high. Understand through which keywords users are finding you. This information helps you optimize your profile and appear in front of users at the right moment. See what generates the most interest from users – photos, videos, posts, or reviews. This information gives you a crucial direction for adapting the visual and textual content of your profile.

Pay attention to reviews and ratings. Improving this aspect is of utmost importance for the trust that users have in your business. If you offer special deals, analyze those results as well. Understand which offer attracts the most interest and adjust your marketing strategy accordingly.

Lastly, based on the analysis, regularly update the information on your profile. This approach maintains activity and interest in your business. And a piece of advice from us – always stay informed and flexible in adapting your profile to the current needs of users and market trends.

Frequently Asked Questions

Can I create a Google Business Profile without having a website or online store?

Yes, absolutely! Google Business Profile allows businesses to showcase their services and information even if they don't have a website or online store. This provides an opportunity for visibility in Google search, even with limited online presence.

How long does it take to confirm a Google Business Profile?

The verification time can vary, but the process usually takes a few days. There are different verification methods, including email or phone call.

Why is my Google Business Profile not appearing in the search?

The reasons can vary, including an unverified profile, lack of optimization, violation of Google's rules, or technical issues. Examine all aspects of your profile and address them accordingly.