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Technical analysis of the website by the digital marketing agency NB Digital.

The technical SEO analysis of a website is an important part of the services in the field of SEO optimization.

Users, as well as search engines, prefer websites that are well-structured.

The opposite can be a reason for premature site abandonment and/or not being indexed by search engines.

NB Digital offers you professional services for technical analysis of your website, with which:

We will assess the effectiveness of your website

We will improve its SEO optimization

We will ensure that it meets 100% of the requirements of the modern user and internet search engines

Request a quote for a technical audit of the website!

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Crawling and indexing analysis.

Crawling and indexing are crucial processes for every website and/or e-commerce store that is part of the online space.

The bots of Google, as well as those of any other search engine, do the following:

First, they crawl the websites on the internet – a crawling task is formed based on interconnections and prioritization of individual pages within the information structure.
Then, they index the information – the data is collected and stored to be later presented in search results when users search for keywords.

Technical analysis is crucial to fulfill these two processes, and for your website to rank successfully.

NB Digital will take on this task to check whether your website/e-commerce store meets the requirements for successful crawling and indexing.

Analysis of the Robots.txt file

Robots.txt is a text file with code used to instruct search engine bots on how to crawl your website (which elements to check and which not) from an SEO perspective.

NB Digital:

Will analyze the Robots.txt file for your site to ensure it provides accurate instructions (commands) for search engine bots’ crawling.
We will provide precise instructions for correcting and/or supplementing the code in the file to enhance the crawling and indexing of the site.

Analysis of the XML sitemap of the website.

The XML sitemap of the website is a component of its structure that presents a list of all the subpages of the website that are discoverable by search engines.

This means that for your site to be discoverable, a well-structured XML sitemap needs to be created.

In NB Digital:

We will conduct an analysis and assessment of your website in terms of the XML sitemap.
We will check whether the XML sitemap provides good internal linking without creating obstacles for the visibility of the site.

Analysis of the SSL certificate.

The use of an SSL certificate to encrypt data transmitted between the user’s browser and your website’s server is a mandatory requirement today.

The SSL certificate is subject to periodic updates to ensure its functionality and, consequently, its recognition by search engines as secure.

Analysis of mobile usability.

In this type of analysis, we check if and to what extent your website is visualized and functions on mobile devices.

NB Digital experts will conduct a detailed examination of the usability of your website on smartphones and tablets.

Given the high percentage of users on smart devices, poor visualization of your website or any deficiencies in this regard can lead to lower rankings in search engines and decreased usability.

Analysis of page speed

The speed at which your website loads is a key element of its optimization, directly influencing the user conversion rate.

NB Digital will take into account all aspects related to the speed of your website’s loading and provide guidance on how to improve them.

Analysis of the structure of URL addresses.

Well-structured URL addresses influence search engine algorithms.

We will ensure that they are structured correctly, facilitating both your website users and search engine bots.

The technical analysis also includes checking the URLs of your site – they should be short, understandable, and specific.

Canonicalization analysis

Canonical tags are crucial for the successful ranking of your site in Google and other search engines.

If there is (almost) duplicated content across different pages of the site, it’s important to instruct search engine bots on which page to prioritize – this is done through canonical tags.

At NB Digital, we will analyze the canonical tags to improve this crucial aspect for SEO optimization.

Pagination analysis

Pagination refers to the structure of links between pages on the site, which influences the indexing of content.

We will investigate:

Whether your pagination is optimal.
Whether the links between pages are set up correctly.
Whether your site uses navigational elements that facilitate user experience.

Analysis of broken links

Broken links negatively impact both user experience on one hand and the SEO optimization of your site on the other.

In the process of analyzing and evaluating your website, we will check for such links using specialized tools and scanners.

Recommendations for error resolution

Technical analysis is an important part of the effective functioning of any website, but it cannot be sufficiently effective without feedback.

At NB Digital, we will ensure that each identified error is accompanied by clear advice and recommendations for optimizing the technical condition of the website.

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Frequently Asked Questions

1. What is a technical analysis of a website?

A technical analysis of a website is a procedure in which various technical aspects of the site are examined to identify gaps and/or weaknesses, with the aim of addressing and rectifying them or making improvements.

2. Why is it important to perform a technical analysis of the website?

The technical analysis of a website is crucial because it helps identify issues that impact the visibility of the site and the user experience for those interacting with it.

3. How often should a technical analysis of a website be done?

Since search engine algorithms are frequently updated, and user behavior continuously sets new requirements for website usage, it is advisable to perform a technical analysis at least once a year.